Challenge

A front-office CRM integration consultancy had an outdated website that did not convey the sophistication of their services or decently convey the brand’s top-line value prop. They needed a complete redesign and redevelopment.

Solution

Collaborating directly with a top executive, I first created a new company logo. Then, with the new visual identity leading the way, I designed and developed a website that clearly delineated the client’s value, services, and personality.

Outcome

The new logo and website together, supported by refreshed copy, facilitated aggressive lead capture. They did this by carefully pairing optimized marketing messages with specific landing pages they continued to develop in-house.