A national investment management firm was on the brink of launching several bond offerings backed by an intense media spend. They needed a website that conveyed their trustworthiness to both investors and developers.
Collaborating directly with a top executive I helped formalize the company’s logo and created an original responsive website design that leveraged design motifs derived from the brand’s icon to establish visual credibility.
Launching in a multisite environment, we created a duplicate site so the marketing team could have a siloed copy for landing page development. This staged the company to reap maximum ROl from their ad spend.