Challenge
A uniquely qualified and well-placed sports equipment startup needed a website infrastructure that reflected their newly approved brand book while making it possible to begin managing major marketing efforts.
Solution
Collaborating directly with the company’s founder and expanding marketing team, I designed and developed a website that successfully extrapolated their brand book across numerous page objectives and ROl targets.
Outcome
The company immediately launched a major marketing campaign after launch that is ongoing. Having been trained and with my support, the marketing team integrated the necessary tools to begin aggressive A/B homepage testing.
We worked with Wavepoint to produce a website that could support our aggressive direct to consumer campaign. Stephen created something for us that not only made the most of our new brand book, but also from a technical standpoint made it easy for us to attack our marketing objectives from all fronts. Highly recommended!
