Challenge

A specialist in Manhattan corporate real estate lending, the client’s clients know her so personally that she built her business before finalizing her brand.
She needed a website that reflected her level of expertise.

Solution

Contrasting aerial videos looking down on Manhattan and street views looking up at its buildings, the design communicates the client’s overarching belief that the sky’s the limit when you have the right financing partner.

Outcome

The client regularly fields qualified leads through the site, and these leads are much better prepared with much more intelligent forethought given to their needs and situations in light of the information on the company website.