Challenge

A successful niche human resources SaaS company needed a website that targeted micro-niches, comprehensively outlined their service offering and value, and reflected trustworthiness with an SEO-driven page architecture.

Solution

Collaborating with the founder, I developed a content strategy that allowed us to leverage content from the white-labeled software documentation and strong stock assets to make the service offering easily digestible.

Outcome

The company’s new website reflects both the gravitas of its industry and the sleekness of its core technology service. The founder and his team are running ongoing SEM/SEO campaigns, empowered to optimize the site themselves.